Gretta Rose van Riel - The Entrepreneurial Way with A.I.


Thursday, September 30, 2021

Gretta Rose van Riel


By Timothy Adler on Small Business - Advice and Ideas for UK Small Businesses and SMEs

Gretta Rose van Riel

‘Start as small as you can. When I started SkinnyMe Tea, I had $24 in the bank, and I was entirely self-funded. If you are not embarrassed by the first version of your product; you’ve launched too late’

Back to the idea of a Minimum Viable Product. Australian entrepreneur Gretta Rose van Riel started her first globally successful start-up SkinnyMe Tea (SMT) at the age of 22 with just $24 in the bank. In search of the perfect detox tea for herself, van Riel started creating blends at home and soon found a loyal customer base among her office co-workers. Inspired, she put up a simple Shopify site and started selling her teas.

Within five years, the weight-loss-inducing tea brand had sold over 11 million cups of tea worldwide and helped its customers lose a whopping 1.5m kgs in weight.

On that achievement alone, Gretta Rose van Riel won Shopify’s Build-a-Business Competition, beating out tens of thousands of other e-commerce businesses from around the globe. 

Van Riel went on to co-create The 5th Watches, which achieved a million dollars’ worth of sales in a single day.

Her most recent venture is an influencer marketing platform called Hey Influencers, which helps to link and grow relationships between brands and social media influencers.

The post Gretta Rose van Riel appeared first on Small Business.


Timothy Adler, Khareem Sudlow