The Startups 20: what3words #StartUps - The Entrepreneurial Way with A.I.


Sunday, October 25, 2020

The Startups 20: what3words #StartUps


what3words in 2020


2020 has been a busy year for what3words. Continuing to serve as an invaluable resource for emergency services worldwide, teams in Austria, Canada, Germany, Mongolia, and Switzerland are all now using the service.

what3words has also proved useful during the pandemic. Indeed, the Czech Red Cross used it to help deliver meals to emergency services in the Czech Republic during the country’s Covid-19 lockdown.

It was also included in UK government advice for people leading a nomadic lifestyle, which suggested using the what3words app to contact the emergency services if needed. what3words addresses can also be used to find NHS Nightingale hospital entrances.

When asked about the impact of the pandemic, Sheldrick said: “We’ve been in a pretty unique position throughout the pandemic. On the one hand, a number of the ‌industries‌ ‌we‌ ‌work‌ with (automotive and travel especially) ‌have ‌slowed‌, but on the other, we’ve been able to have a really positive impact, helping with hospitals and the government response.

“We’ve also seen ‌a‌ ‌huge‌ ‌increase‌ ‌in‌ ‌ecommerce‌ ‌integrations‌ ‌as‌ ‌customers‌ demand accurate,‌ ‌contact-free‌ ‌deliveries‌, as well as more and ‌more‌ ‌organisations‌ ‌and‌ ‌venues‌ ‌using‌ what3words ‌to‌ ‌direct‌ ‌people‌ ‌to‌ ‌specific‌ entrances‌ – all of which is going a long way to ‌helping ‌prevent‌ ‌crowds‌ and ‌lower‌ ‌risk‌.”

But what3words isn’t only helpful in an emergency: it can offer assistance on a daily basis as well.

For instance, any parcel delivered by Hermes in the UK can now be delivered to a what3words address, drivers can send their what3words address to the AA for breakdown assistance, while Premier Inn hotel guests can be guided directly to reception thanks to what3words addresses.

And what3words also took another big step in the UK this year, launching its first nationwide TV campaign.

Looking further afield, what3words addresses have also been accepted by Careem, a taxi-hailing app in Saudi Arabia, while NAVITIME’s Japan Travel is the first navigation app in the country to use it.

As well as this, the what3words Voice API was launched in collaboration with Speechmatics, to offer voice recognition services. While what3words continues to provide easy to understand directions to precise locations worldwide, this represents its continued expansion into voice assisted technology.


October 25, 2020 at 08:16PM by Scarlett Cook, Khareem Sudlow