The Startups 20: Mindful Chef #StartUps - The Entrepreneurial Way with A.I.


Sunday, October 25, 2020

The Startups 20: Mindful Chef #StartUps


Why did we choose Mindful Chef as one of the Startups 20?

Not many companies have crowdfunded as successfully as Mindful Chef. In fact, the reception was so positive that in 2016, a crowdfunding campaign raised the company £1m – and just a year later, another crowdfunding campaign raised £2m in just 12 days.

And we can see why Mindful Chef attracted so many investors. Not only did its sustainable approach speak to people on a personal level, but so did the values of the company itself.

When asked about the key to the success of the brand, placing a “big focus on values” (mindful, personal, and unafraid) came out on top.

“Remaining true to [our] values sits at the heart of our business, and we try to ensure they are intrinsic in everything we do. From the recipes we create, to how we treat each other at work, how we speak to our community, and our wider impact on the environment.”

2018 was a big year for Mindful Chef. It reached its one million meals milestone, registered a team of 14 full time employees, and saw turnover increase by a whopping 750% on the previous year.

It was also a big year for its charity venture – a partnership with One Feeds Two. The partnership means that one school meal is donated for every Mindful Chef mealbox sold. In 2018, the number of meals donated reached 600,000.

To top off an outstanding year, Mindful Chef reached coveted B Corp status in September 2018. To put that achievement into perspective, there are 5.9 million small to medium sized businesses in the UK, and only 175 have achieved that status. Being a B Corp means Mindful Chef is dedicated to creating a better world for customers, employees, and society as a whole.

As Mindful Chef continues to take the mealbox market by storm, we’re glad to see that it hasn’t steered away from its mission – to make healthy eating easy. In fact, the company has found ways to make it even easier for people to achieve a healthier diet.

“As we’ve grown as a business, we’ve really listened to our community, so we know they want more from us to help achieve this goal. […]. We’re now challenging ourselves to do more and become more relevant, more often across the week; whether that be through our frozen range of meals and smoothies, or our quick option soups and broths.”


October 25, 2020 at 08:16PM by Aimee Bradshaw, Khareem Sudlow