The Entrepreneurial Way with A.I.: Pamela Hazelton
Showing posts with label Pamela Hazelton. Show all posts
Showing posts with label Pamela Hazelton. Show all posts

Sunday, April 23, 2023

Repurpose Core Products for Repeat Sales #Ecommerce

11:20 AM

#SeoTips Retaining customers is cheaper than acquiring new ones. Retention arguably favors direct-to-consumer brands who, owing to manufacturing control, can breathe new life into core, top-selling items. Otherwise, retailers can adjust an item’...

Read More

Sunday, August 21, 2022

6 Steps to Identify Your Target Audience #Ecommerce

7:44 AM

#SeoTips Before building brands and products, you must define a target audience. This all-important process includes constructing personas — fictional customers representing your target market. Market vs. Audience A target market is a range of l...

Read More

Monday, August 8, 2022

To Drive Conversions, Spy on Competitors #Ecommerce

8:10 AM

#SeoTips Keeping an eye on competing stores is crucial for staying ahead. Just as search engine strategists use competitive analysis, the best conversion specialists monitor rival sites for tactics to attract and retain buyers. The first step is...

Read More

Monday, November 8, 2021

Honest Messaging Drives Conversions This Holiday Season #Ecommerce

5:19 AM

#SeoTips The 2021 holiday shopping season is unpredictable for both shoppers and merchants. Supply chain interruptions and likely shipping delays have prompted many consumers to wrap up gift-buying earlier than usual. According to Quantum Metric...

Read More

Sunday, October 24, 2021

Conversion Lessons from the Luggage Industry #Ecommerce

8:39 AM

#SeoTips Broad economic trends impact conversions. A prime example is the luggage and travel-accessories market, which experienced a 60% decline in 2020. The pandemic had drastic effects on both production and sales, challenging online merchants...

Read More

Monday, February 8, 2021

Want Repeat Customers? Foster Long-term Relationships #Ecommerce

5:46 AM

#SeoTips Successful brands make a point of building long-term relationships with customers. It’s a crucial step in a company’s growth. But it takes more than exclusive deals and special features. It requires support, transparency, and communicat...

Read More

Sunday, December 6, 2020

My Top 6 Conversion Tactics for 2021 #Ecommerce

9:46 AM

#SeoTips Despite the unprecedented changes in 2020, the standard ecommerce usability requirements remain true: simplify navigation, ensure mobile-friendliness, and streamline the checkout process. But there are plenty more conversion tactics mer...

Read More

Tuesday, July 21, 2020

It’s the Perfect Time to Launch a Loyalty Program

10:34 AM

The pandemic is prompting consumers to stay at home and buy online. It’s a perfect opportunity for ecommerce companies to introduce a well-defined loyalty program. Also called rewards or points, loyalty programs help the business and its consume...

Read More

Monday, July 6, 2020

Tailor Product Descriptions to the Channel and Audience

11:34 AM

Product descriptions are vital to attracting website traffic and closing sales. But the type of description to use depends on your target audience and the channel, beyond your own ecommerce site. Potential customers are everywhere. Telling each ...

Read More

Monday, June 22, 2020

6 Ways to Drive FOMO on Ecommerce Pages

9:34 AM

The "fear of missing out" is nothing new. Humans have always coveted what others possess. FOMO marketing is about urging shoppers to buy what is popular or in high demand. What follows are unique ways to trigger shoppers' FOMO on ecommerce pages. T...

Read More

Monday, June 8, 2020

10 Essentials for ‘Contact Us’ Forms (and 6 Mistakes to Avoid)

11:34 AM

“Contact Us” forms enable visitors to request information, ask questions, and submit concerns. The forms are important for customer acquisition and retention. Yet most contact forms fail usability tests. In “How to Get More Form Submissions, Eve...

Read More

Friday, March 27, 2020

Ecommerce a Crucial Industry in the Pandemic; 7 Ways to Ease the Burden

9:25 AM

With states imposing restrictions on non-essential workplaces, managing an online store can prove cumbersome. That’s especially true for ecommerce sites that are extensions of brick-and-mortar businesses. Online stores, though, will become increa...

Read More

Friday, March 20, 2020

Using FAQs to Close More Sales

10:12 AM

There is a page on your ecommerce site that likely needs attention. Perhaps you don’t have it, but a frequently-asked-questions page is essential to any online store. Done right, FAQs can close sales. An FAQ section can help boost conversions by...

Read More

Thursday, February 6, 2020

What’s a Good Conversion Rate for Ecommerce?

9:46 AM

A common question from ecommerce businesses is, “What is a good conversion rate?” The answer varies based on the company and the definition of “conversion.” A site selling high-ticket items would presumably have a much lower conversion rate than ...

Read More

Tuesday, January 7, 2020

Use Cross-selling to Increase Trust, Loyalty, Sales #Ecommerce

9:25 AM

#SeoTips Cross-selling is one of the best ways to increase overall revenue. This tried-and-true practice can help retailers of all sizes and product types boost average sales totals and customer loyalty. Cross-selling is the act of successfully o...

Read More

Monday, December 23, 2019

For 2020, Multiple Payment Options Are Essential #Ecommerce

8:57 AM

#SeoTips Offering multiple forms of payment, especially for mobile shoppers, will be key in 2020. Smartphones play a role in most online purchases, and the payment methods your store accepts can make or break a sale. There are five main types of ...

Read More

Thursday, August 8, 2019

Simple Tweaks to Product Pages Can Drive Sales

8:54 AM

#Ecommerce For decades grocery stores have used “eye-level” selling tactics. Eye-level marketing is such a big deal that manufacturers pay top dollar to make sure we see their products on the shelves. They do the same for kids — placing cereals ...

Read More

Thursday, July 25, 2019

5 Benefits of Ecommerce Loss Leaders

8:35 AM

#Ecommerce Visit nearly any brick-and-mortar store, even a high-end boutique, and you’ll likely find low-priced items. Whether clearing out last year’s styles or promoting the latest gadgets, loss-leading strategies are used by companies of all ...

Read More