#SeoTips Retaining customers is cheaper than acquiring new ones. Retention arguably favors direct-to-consumer brands who, owing to manufacturing control, can breathe new life into core, top-selling items. Otherwise, retailers can adjust an item’...
Sunday, April 23, 2023
Sunday, August 21, 2022
6 Steps to Identify Your Target Audience #Ecommerce
#SeoTips Before building brands and products, you must define a target audience. This all-important process includes constructing personas — fictional customers representing your target market. Market vs. Audience A target market is a range of l...
Monday, August 8, 2022
To Drive Conversions, Spy on Competitors #Ecommerce
#SeoTips Keeping an eye on competing stores is crucial for staying ahead. Just as search engine strategists use competitive analysis, the best conversion specialists monitor rival sites for tactics to attract and retain buyers. The first step is...
Monday, November 8, 2021
Honest Messaging Drives Conversions This Holiday Season #Ecommerce
#SeoTips The 2021 holiday shopping season is unpredictable for both shoppers and merchants. Supply chain interruptions and likely shipping delays have prompted many consumers to wrap up gift-buying earlier than usual. According to Quantum Metric...
Sunday, October 24, 2021
Conversion Lessons from the Luggage Industry #Ecommerce
#SeoTips Broad economic trends impact conversions. A prime example is the luggage and travel-accessories market, which experienced a 60% decline in 2020. The pandemic had drastic effects on both production and sales, challenging online merchants...
Monday, February 8, 2021
Want Repeat Customers? Foster Long-term Relationships #Ecommerce
#SeoTips Successful brands make a point of building long-term relationships with customers. It’s a crucial step in a company’s growth. But it takes more than exclusive deals and special features. It requires support, transparency, and communicat...
Sunday, December 6, 2020
My Top 6 Conversion Tactics for 2021 #Ecommerce
#SeoTips Despite the unprecedented changes in 2020, the standard ecommerce usability requirements remain true: simplify navigation, ensure mobile-friendliness, and streamline the checkout process. But there are plenty more conversion tactics mer...
Tuesday, July 21, 2020
It’s the Perfect Time to Launch a Loyalty Program
The pandemic is prompting consumers to stay at home and buy online. It’s a perfect opportunity for ecommerce companies to introduce a well-defined loyalty program. Also called rewards or points, loyalty programs help the business and its consume...
Monday, July 6, 2020
Tailor Product Descriptions to the Channel and Audience
Product descriptions are vital to attracting website traffic and closing sales. But the type of description to use depends on your target audience and the channel, beyond your own ecommerce site. Potential customers are everywhere. Telling each ...
Monday, June 22, 2020
6 Ways to Drive FOMO on Ecommerce Pages
The "fear of missing out" is nothing new. Humans have always coveted what others possess. FOMO marketing is about urging shoppers to buy what is popular or in high demand. What follows are unique ways to trigger shoppers' FOMO on ecommerce pages. T...
Monday, June 8, 2020
10 Essentials for ‘Contact Us’ Forms (and 6 Mistakes to Avoid)
“Contact Us” forms enable visitors to request information, ask questions, and submit concerns. The forms are important for customer acquisition and retention. Yet most contact forms fail usability tests. In “How to Get More Form Submissions, Eve...
Friday, March 27, 2020
Ecommerce a Crucial Industry in the Pandemic; 7 Ways to Ease the Burden
With states imposing restrictions on non-essential workplaces, managing an online store can prove cumbersome. That’s especially true for ecommerce sites that are extensions of brick-and-mortar businesses. Online stores, though, will become increa...
Friday, March 20, 2020
Using FAQs to Close More Sales
There is a page on your ecommerce site that likely needs attention. Perhaps you don’t have it, but a frequently-asked-questions page is essential to any online store. Done right, FAQs can close sales. An FAQ section can help boost conversions by...
Thursday, February 6, 2020
What’s a Good Conversion Rate for Ecommerce?
A common question from ecommerce businesses is, “What is a good conversion rate?” The answer varies based on the company and the definition of “conversion.” A site selling high-ticket items would presumably have a much lower conversion rate than ...
Tuesday, January 7, 2020
Monday, December 23, 2019
Thursday, August 8, 2019
Simple Tweaks to Product Pages Can Drive Sales
#Ecommerce For decades grocery stores have used “eye-level” selling tactics. Eye-level marketing is such a big deal that manufacturers pay top dollar to make sure we see their products on the shelves. They do the same for kids — placing cereals ...
Thursday, July 25, 2019
5 Benefits of Ecommerce Loss Leaders
#Ecommerce Visit nearly any brick-and-mortar store, even a high-end boutique, and you’ll likely find low-priced items. Whether clearing out last year’s styles or promoting the latest gadgets, loss-leading strategies are used by companies of all ...