Many eCommerce businesses undervalue the effects of engaging with customers beyond a purchase. They fail to see the importance of following up with shoppers or thanking them. This is unfortunate as positive engagement leads to shoppers returning to...

Free shipping! Shoppers love to see those two words on an online store and its products. It’s an incentive for them to complete a pending purchasing process. They go wild with excitement knowing they have one less thing to pay for. But is free ship...