#SeoTips Almost half of pure-play ecommerce brands in 2022 are running at a deficit, losing $29 on average for every new customer order. In recent years, customer acquisition costs have increased by as much as 60%, with more brands chasing the s...

#SeoTips Shoppers increasingly use social media to discover products. But new research shows that shoppers overwhelmingly prefer to check out on the brand site, not on social. For years consumers have extended their shopping journeys across mult...