Traditional retail promotions that rely on coupons and discounts don’t cut it with customers the way they used to. Shoppers want to connect with brands in new ways. They seek experiences that are more personalized, more exciting or fun, and available on multiple channels. Promotions need a carefully thought out strategy that includes efforts like bundling and referrals in addition to traditional methods.
In this three-part podcast series from Talon.One, learn from guest retailers like Sephora, who lead the way when it comes to standout promotions programs that keep customers coming back. They share insights on key things to consider, such as:
- What makes some loyalty programs so popular—and why they’re more valuable than ever
- Why an omnichannel strategy is best, and how to do it right
- How hyper-personalization changes the promotions game and drives growth.
Check out the podcast episode below.
⬆Ep. 1
Driving Connections with Customers: Loyalty Insights From Sephora
What makes a loyalty program really stand out among others? In this episode, learn from Emeline Berlind, Senior Vice President and General Manager of Loyalty at Sephora, about the strategies behind their more than 38-million-member-strong Beauty Insider program. Discover how they maintain a sense of exclusivity among members and utilize gamification to build connections. Plus: Find out how they keep evolving their incentives.
via https://www.aiupnow.com
Retail Dive's studioID, Khareem Sudlow
