Spanx names new CEO - The Entrepreneurial Way with A.I.


Monday, October 3, 2022

Spanx names new CEO


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Spanx promoted a longtime executive to its top spot.

In one of many leadership announcements, the company on Friday said that Kim Jones has been promoted to the chief executive roleeffective immediately.

Jones has worked with the womenswear brand for 15 years, most recently serving as its president and chief financial officer.

Martin Elliott will step in the chief financial role Jones is exiting and will oversee all financial functions at the company. He brings over 25 years of financial planning and analysis from a number of companies, including Mattel and The Walt Disney Company and most recently MGA Entertainment.

Jones worked closely last year with founder and Executive Chairwoman Sara Blakely to sell a majority stake of Spanx to investment firm Blackstone, a deal that valued the company at $1.2 billion.

At the time of the acquisition, Spanx said the deal would “enable Spanx to accelerate its already rapid digital transformation and strong online presence in the e-commerce channel, expand its global footprint, and fuel its commitment to creating innovative, ground-breaking products for its customers across even more categories.”

Blakely credits Jones with playing a pivotal role in the company’s growth. “She has a deep understanding of the operating side of the business and financial disciplines and has great instinct for the customer. I’ve learned so much from her over the past 15 years and have loved having her as a thought partner. I’m excited about the growth ahead, and I’m confident she is the right leader to take Spanx to the next level,” Blakely said in a statement.

Spanx also announced a number of additional leadership appointments including:

  • Caroline Whitton, who has been with the company since 2017, has been promoted to president and will continue in her role as chief growth officer. She will oversee revenue and growth efforts internationally including e-commerce, wholesale, digital product innovation and customer experience, among other tasks. 
  • Misha Nonoo has been named chief brand officer, where she will be tasked with shaping the company’s creative vision and strategy. Nonoo joins the company from her ready-to-wear namesake brand where she was CEO and creative director.
  • Coco Lu was named the company’s chief people officer and will oversee all talent and human resources functions at the company. She comes to Spanx from The Coca-Cola Company, where she most recently served as its global human resources director for its technical, innovation and supply chain function.

Blakely founded Spanx in 2000 with $5,000. The company quickly became known for its work in shapewear, but has expanded into activewear, apparel, denim, swimwear, leggings and intimates, among other categories.


Kaarin Vembar, Khareem Sudlow