Paris Retail Week 2022 : Highlights and Keynotes #Ecommerce - The Entrepreneurial Way with A.I.


Monday, September 12, 2022

Paris Retail Week 2022 : Highlights and Keynotes #Ecommerce


Paris Retail Week takes place at Paris Expo Porte de Versailles, Pavillon 7.2. This event is an opportunity for E-Commerce professionals to meet their peers and solution providers on the theme of the business experience in its entirety. 

The Paris Retail Week is also an opportunity to learn and become more professional, thanks to the various keynotes and solution workshops offered by the event. 

This year, the date is set: from September 20 to 22, 2022! During the last edition of Paris Retail Week, more than 15,000 professionals came from all over Europe to take advantage of the numerous conferences organized by the 60 speakers present and the expertise of the 300 solution providers present to help you develop your retail projects.

Paris Retail Week 2022 program

Day 1: Plenary conferences on the following themes: #Marketing; #CSR and #Marketplaces

Several topics will be addressed during this edition. The first day, September 20, marks the beginning of Paris Retail Week with an introduction from 10:30 to 10:45 am by Arnaud GALLET, Director of Paris Retail Week.

The morning continues with the Havas Commerce insight from 10:45 to 11:15 am by Vincent MAYET, Managing Director of Havas Commerce, who aims to launch the event and present the Havas Commerce study “Global Commerce Observatory”. This study aims to introduce the new challenges of retail in a context of crisis, inflation and war. The study draws up a global state of business and outlines the next evolutions on the side of consumers but also on the side of merchants and future technological and digital innovations.

In the continuity of this day placed under the sign of future retail trends, round tables, mentoring and keynotes will take place between market players.

Three Keynotes will also punctuate this day of exchanges. A first Prestashop Keynote will bring together Faguo, Le Comptoir Irlandais and Le Petit Vapoteur for feedback on the implementation of an omnichannel strategy aiming at improving the customer experience thanks to Prestashop. The second Shopify Keynote will focus on a growing topic in the field of commerce: the transition from D2C to C2C. Finally, the Django Keynote will answer the question: “Can fractional payments encourage responsible consumption?”

Day 2: #Data; #NewPayments and #AgileCustomerPath

This second day will offer many keynotes, such as Klarna,, Paypal, NRF or StoryBlok. 

Burger King Keynote. From 2:00 to 2:30 pm, Alasdair Murdoch, CEO of BURGER KING will answer the question “An evolving consumer, galloping inflation”: what strategy to adopt? 

CA Payment Services Keynote. Two payment experts will discuss payment initiation, particularly with regard to optimizing and simplifying the customer journey and management.

  • Nicolas CAILLEUX, Head of Payment Institution and Marketplace Development, CREDIT AGRICOLE PAYMENT SERVICES
  • Bruno VAN HAETSDAELE, President and Co-Founder, LINXO

EasyEnce Keynote. Carole WALTER, Managing Director, EASYENCE. Come and discuss with the expert on Retail Media and more specifically on the role that this lever plays for brands and retailers but also for consumers.

Day 3: #Logistics and #OmnichannelCommerce

This third and last day will be opened by some major groups, notably FEVAD and KPMG, who have come back on a study dealing with the circular economy within the new E-commerce strategies.

ZenDesk Keynote. During this keynote from 11:00 to 11:30, ZenDesk will talk about conversational customer relations. The speaker will review the implementation of WhatsApp messaging in their customer strategies and will study the key figures of the phenomenon.

  • Sophie PIETREMONT, Marketing Director, Southern Europe, ZENDESK

Sonae Sierra Keynote. This keynote addresses the impact of the health crisis on consumer lifestyles. Sonae Sierra will provide insight from her 30 years of experience in developing and managing shopping centers worldwide, and present Reify, a unit that specializes in providing real estate services that anticipate consumer trends. 

  • Inês DRUMMOND BORGES, Chief Transformation Officer and Executive Board Member, SONAE SIERRA, Portugal

Paris Retail Week 2022 conferences

The Paris Retail Week is also animated by various conferences, including the mentoring conferences organized by the mentors of the Paris Retails Week on its 8 business themes.

The first day is focused on Marketing, CSR and Marketplaces, these issues will bring together experts around mentoring and conferences.

A round table on WEB3 and Metaverse will question the opportunities that these innovations offer to today’s and tomorrow’s companies. These technologies raise questions and concerns, but those who have embraced them, particularly in the luxury goods industry, see results in terms of customer experience. Another question will also be raised on “Responsible Metaverse”.

Mentoring sessions on the business issues of the day: Marketing, CSR and Marketplaces will follow. The mentors chosen for this new edition are: Antoine Dubois, Communication and Guest Experience International Expert of GROUPE ACCOR; Rémi-Pierre Lapprend, CSR Director of MAISONS DU MONDE and Maud Behaghel, Senior Director of Planning and Strategy of VINTED.

On the second day, it will be possible to attend conferences on Data, with Samir Amellal, CDO of AUCHAN; New Payments animated by Pierre Deuwel, Head of payments and anti-fraud of KIABI; and the Agile Customer Journey with Alice Hagger, Head of Global Brand Strategy and International Activation of MADE.COM and Tessa Norton Bicard, Head of brand of TYPOLOGY. This last conference will address the key stages of the customer journey today: Upper funnel, lower funnel, post-purchase, … The two speakers will discuss the issue thanks to their experiences and the different sectors they have encountered.

From 12:30pm to 1:30pm, the Paris Retail Awards ceremony will take place. This will be the opportunity to reward technological innovations in the field of connected commerce. 9 prizes will be awarded, including two special prizes, the “Rookie of the Year” and the “Jury’s Favourite”.

The third day marks the end of the event, so from 10:20 to 11am, the FEVAD and KPMG will meet for a round table with Petit Bateau, Vestiaire Collective and Groupe Fnac Darty. 

After the Zendesk Keynote, you will have the opportunity to exchange on the occasion of the Insight Influencia and Urban Sublime around the retail trends of 2023 and the business models of the future, with two experts:

  • Isabelle MUSNIK, Co-founder, INFLUENCIA
  • Laetitia FAURE, Founder, URBAN SUBLIME

From 12:00 to 12:30pm, Didier Duchene, Director of Property, LA SAMARITAINE (SOCIETE FONCIERE) will participate in the “Regard croisés” (“The property company in the eyes of the brand”). He will talk about the LVMH project for the Samaritaine, the retail offer proposed today and the transformation of the surrounding areas to make them living areas in their own right. Then, at 2pm, you can attend our Think Tank led by Nicolas J. Chevalier, CEO of E-Commerce Nation.

The afternoon will be punctuated by two Supply Chain and Omnichannel Commerce mentoring sessions with the following experts 

  • Grégory CHEKROUN, Director of Logistics, Transport and Flow, FNAC DARTY GROUP
  • Vincent LEVY, Digital, Customer and Marketing Director, CORA
  • Bastien VALENSI, CEO & Founder, CABAIA
  • Vincent BERNARD, Chief Omnichannel Officer, Digital Expert, PICWICTOYS, ZODIO, UNIVERSAL MUSIC FRANCE

The day will end with a DataMilk Keynote with Peter Szalontay, CEO of DATAMILK on the topic “Predicting your user’s next step in a world where privacy is paramount”.

The key figures of the business event Paris Retail Week

8 specific themes are at the heart of all the preoccupations of this particularly awaited show: 

  • Data
  • Agile Customer Journey
  • New Payments
  • Marketing
  • CSR
  • Marketplaces
  • Logistics
  • Omnichannel Commerce

To embody these themes, professional mentors in the field are chosen each year to speak at their best in this field, especially during conferences, workshops and other keynotes of the Paris Retail Week.

The unmissable event of 2022

Still around these 8 themes, many speakers and players in the retail industry will be present to answer your questions and help you develop your business through solutions and tailored strategies.

This year, 8 new mentors will intervene to give you the keys to each issue, each theme will be presented by a mentor, selected for his expertise on the subject:

  • Omnichannel commerce: Bastien VALENSI, CEO & Founder of CABAIA
  • Marketing: Antoine DUBOIS, Communication and Guest Experience International Expert of GROUPE ACCOR
  • Logistics: Grégory CHEKROUN, Director of Logistics, Transport & Flows at GROUPE FNAC DARTY
  • CSR: Rémi-Pierre LAPPREND, CSR Director of MAISONS DU MONDE
  • Marketplaces: Maud BEHAGHEL, Senior Director of Planning and Strategy at VINTED
  • New payments : Pierre DEUWEL, Head of Payment & Anti-Fraud at KIABI
  • Agile customer journey: Alice HAGGER, Head of Global Brand Strategy and International Activation at MADE.COM
  • Data usage: Samir AMELLAL, Chief Data Officer of AUCHAN RETAIL FRANCE

With its many partners, speakers, actors and companies present, Paris Retail Week 2022 integrates the latest news to give you the keys to succeed in your projects.

Each mentor will be part of the Jury of the Paris Retail Awards, which rewards the best innovations in the field of e-commerce and retail each year. He will also speak at a plenary session and introduce the Thematic Day at the show.

Focus on these 8 colorful personalities present at Paris Retail Week

The Agile Customer Journey expert

The mentor designated to present her expertise in the Agile Customer Journey is Alice Hagger, the Head of Global Brand Strategy and International Activation at MADE.COM; the specialist in furniture and design decoration.

After working in some of the biggest advertising agencies where she was in charge of the digital strategy of international firms such as Sanofi International, Disneyland Paris or Evian, Alice Hagger joined the real estate world in 2016. 

It is within the Klépierre group that she will participate in the improvement of the customer journey through the development of the brand platform and the implementation of marketing actions. 

It’s been two years since she joined MADE.COM. In the group’s ambition to accelerate its growth in Europe, Alice Hagger leads the European team in charge of the brand development strategy. 

Rich of her numerous experiences, Alice Hagger is the ideal mentor for this Paris Retail Week 2022 for the Agile Customer Journey issue. Indeed, the diversity of the sectors of activity she has encountered and the scope of the actions she has implemented brings a real added value to this new edition.

The Omnichannel Commerce Mentor

Omnichannel commerce is a term used to designate the practice by which a retailer or a brand will market its offer on all available sales channels (online and offline).

Bastien Valensi, the CEO and founder of CABAIA is an expert in this field. Evolving since birth in the world of entrepreneurship with his father, he developed a merchant mentality from an early age: at 6 years old he started selling his books to make pocket money, at 18 he set up a company of destocking of major brands as a pure web player.

It is through these two experiences that he discovers the business: the importance of margin, digital acquisition strategies, the importance of customer loyalty, and the absolute necessity to deliver an impeccable customer experience to optimize retention.

In 2012, he developed his company on a new channel: physical retail.

Then in 2015, he created CABAIA with the desire to create an international accessories brand based on 3 distribution channels (Retail, Wholesale, and E-commerce).

CABAIA is a success, in 5 years it already achieves more than 15M of turnover with a growth of 100% per year.

It is this success that grants it the place of expert in omnichannel commerce during this Paris Retail Week.

The Marketing Specialist

Antoine Dubois, Communication and Guest Experience International Expert of GROUPE ACCOR, has been appointed as a mentor for the Marketing issue during Paris Retail Week. 

After starting his career at Leo Burnett where he worked between Paris and Chicago for Heinz, Kellogg’s and Disney, he joined the marketing department of Disneyland Paris and then the communication department of RTL.

He joined the ACCOR GROUP in 2011 as head of Media and Social Network Communication for AccorHotels. He evolves within the group as SVP Global Marketing Strategy. He defines the positioning strategy of the Accor brand, the launch of the ALL digital platform and the launch of the Tribe brand, among others. In April 2021, he joined the position he currently holds: Director of Marketing and Customer Experience for the group’s 18 brands in Southern Europe. 

Antoine Dubois has 20 years of experience in the field of communication and marketing and a great deal of expertise in the hotel sector. He is also a member of the board of directors of the Union des Marques and the IAA France. All of his experience naturally justifies his position as a mentor for marketing issues. 

CSR theme

Rémi-Pierre Lapprend, CSR Director of MAISONS DU MONDE, is the mentor for the CSR category, Corporate Social Responsibility, of Paris Retail Week 2022.

He is an expert in CSR since he has built his career in total coherence with his commitments. Indeed, he graduated from HEC Paris with a specialization in sustainable development and social business management. He then spent six years at Deloitte Sustainable Development. Finally, in 2017, he joined MAISONS DU MONDE where he is in charge of responsible transformation and the Good is Beautiful approach. 

Paris Retail Week 2022 will be able to benefit from his CSR expertise, which he now coordinates within the furniture and decoration brand with an international presence and more than 262 stores in Europe. 

Qualified in Data

Samir Amellal offers us the opportunity to learn a lot about Data during the Paris Retail Week thanks to his intervention on this theme. He is the Chief Data Officer of AUCHAN RETAIL FRANCE.

In terms of diplomas, Samir Amellal obtained a master’s degree in data processing and a master’s degree in Data and eBusiness. 

In 2010, he joined the Publicis group. He evolves within the company to become Chief Data Officer. In 2017, he joined Havas, in one of its subsidiaries specialized in Data and Digital, as Managing Director. He also worked for La Redoute to ensure the digital transformation of the group. 

In parallel, Samir Amellal teaches Artificial Intelligence, holds patents in Data, is a shareholder in two digital start-ups and participates in several major French digital mission projects. 

His range of experience and skills has earned him the position of mentor for the Data issue of Paris Retail Week 2022.

At the forefront of logistics

Grégory Chekroun, Director of Logistics, Transport and Flows for the FNAC DARTY GROUP, has been chosen as a mentor for the Logistics theme. 

Before entering the retail sector, Grégory Chekroun began his career in industry and then joined Capgemini Consulting for three years. 

He then managed several companies in the distribution sector. In particular, he piloted the Supply Chain transformation of BUT, then the Supply Chain, Transformation and Indirect Purchasing department of Pomona as well as that of Stokomani.

In 2021, he joined the FNAC DARTY GROUP as Director of Logistics, Transport and Flows. 

His strong implantation for many years now in the distribution and logistics sector allows him to position himself as an expert for this 2022 edition. 

A marketplaces’ pro

Maud Behaghel is Senior Director of Planning and Strategy at VINTED. Over the years, she has built a 100% marketplaces background which naturally earned her the position of mentor for this issue. 

Maud Behaghel started her career at Vestiaire Collective in 2010. She participated in its launch as she was in charge of marketing and communication. 

In 2014, she joined Uber where she also contributed to the launch of the platform in France, then in Europe and internationally.

Five years later, she returned to the world of fashion and second hand at United Wardrobe. In 2020, VINTED bought the company and Maud Behaghel became the director of operations and then evolved to the position she holds today. 

It is a career punctuated by marketplaces in a very dynamic sector that has allowed her to acquire this expertise in the field. 

Payment professional

The mentor chosen for this theme is Pierre Deuwel, Head of Payment & Anti-Fraud at Kiabi. 

A true expert in payment methods, Pierre Deuwel started in the field by participating in the internal financial transformation of the European Metropolis of Lille. He then joined Cofidis as a business development manager, where he worked with e-retailers to deploy omnichannel payment strategies for Huawei, Point S and Clarins among others. 
At the beginning of 2022, Pierre Deuwel joined KIABI as Head of Payment, where he pilots the payment methods of the French group.


ECN Team, Khareem Sudlow