Q: Dear SaaStr: How Much Outbound Revenue Should a SDR/BDR be Generating at a Mid-stage Enterprise SaaS Startup?
A high performing SDR at a mid-sized deal size will:
- Set up 15–20 qualified meetings per month, 20 for the best
- Leading to $2m in closed businesses over the year from those 180–240 meetings.
That’s how the SDR math generally works in a high-performing SDR team. Aim for that for your top performers, bringing in $2m in business per SDR over the course of a year.
It’s still worth it though in most cases if you can achieve half of that, i.e. 10 qualified meetings per month and $1m in closed revenue. That’s enough if you can get there on average in most cases.
The post Dear SaaStr: How Much Outbound Revenue Should a SDR/BDR be Generating at a Mid-stage Enterprise SaaS Startup? appeared first on SaaStr.
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Jason Lemkin, Khareem Sudlow
