The Startups 20: Pip & Nut #StartUps - The Entrepreneurial Way with A.I.


Sunday, October 25, 2020

The Startups 20: Pip & Nut #StartUps


Pip & Nut in 2020

In March 2020, Pip & Nut started a new charitable initiative supporting Hackney Foodbank, through which customers can donate a jar of peanut butter and the company will match it. So far, this has resulted in more than 4,400 jars being donated to the food bank.

2020 has also seen Pip & Nut launch its gingerbread almond butter, which is its first limited edition flavour for charity. It’s donating 25p from every jar sold to the Hackney Foodbank as well.

These initiatives have also happened while the UK has felt the effects of Covid-19. On the impact of the pandemic, Pip Murray comments: “We've seen a surge in online sales and our direct to consumer business in particular has exploded, and I believe this is set to continue into next year and beyond.

“For us, it's also meant rethinking how we go about marketing the business. Where once physical events and sampling played a significant part of our marketing mix, now it's all about utilising paid social and online advertising to drive awareness.”

While nut butters remain at the core of its offering, the product line has expanded considerably since the early days. Over time, the Pip & Nut range has grown to include squeezy packs, nut butter cups, and assorted bundles.

Fans can also show their support for Pip & Nut by wearing its t-shirt or sporting its tote bag, as well as purchasing greeting cards.

And it does have plenty of fans. Pip & Nut’s social media following has increased steadily throughout the years, and its Instagram account currently has 115,000 followers.

Whether you’re wandering the aisles of leading shops across the UK, such as Tesco’s, Sainsbury’s and Holland & Barrett, or browsing the listings of top online retailers like Amazon and Ocado, you can be sure you'll find Pip & Nut.


October 25, 2020 at 08:08PM by Scarlett Cook, Khareem Sudlow