The Startups 20: Bulb #StartUps - The Entrepreneurial Way with A.I.


Sunday, October 25, 2020

The Startups 20: Bulb #StartUps

Why we chose Bulb as one of the Startups 20

Over the last few years, few businesses have been as lauded as Bulb on the pages of – and with good reason.

Back in 2016 – when Bulb had its Startups debut in our Just Started feature – Wood and Gudka told us that, in five years' time: “We want to have democratised renewable energy… We want to provide an example to energy suppliers all over the world that there's a better way to provide energy.”

Just four years later, we’d say that’s exactly what they’ve done.

Along the way, Bulb’s racked up two appearances in the Startups 100 (including the coveted number one spot), earned the founders a place in our Young Guns index, and won The Start Up Loans Startup of the Year award at the Startups Awards 2017.

Why is it so highly commended?

Well, in a market dominated by a handful of large, established companies, Bulb has taken on the Big Six and achieved exactly what it set out to do: to make it easy for consumers to power their homes and businesses with affordable, 100% renewable energy. In fact, in 2019, 15% of all energy supplier switches were to Bulb.

This is thanks in no small part to its super successful referral programme, which offers members credit on their account if they refer a friend or family member. Customers are clearly happy: some have made enough referrals to reduce their energy bills by four times.

That’s what every startup should be aiming for. It’s disrupted a stale industry, it’s giving consumers better value, and best of all, it’s doing it in an environmentally-friendly way.

via by Henry Williams, Khareem Sudlow