Retail marketing: a guide to promoting your shop #StartUps - The Entrepreneurial Way with A.I.


Tuesday, February 11, 2020

Retail marketing: a guide to promoting your shop #StartUps

Retail sales promotion strategies

You’ve probably worked out from the previous section that having a social media marketing strategy seems to be the key to interacting with all age ranges. However, there are lots of other things you can do away from the feeds that’ll get people talking about your retail business. 

Online presence – create a retail presence

There’s no point having a social media strategy if you don’t have a website. You’ll want to use social media to filter your target audience through to your website, where they can learn more about your brand and your values. 

Thankfully, it’s super-easy to create a website. Using website builders like Wix and GoDaddy, you can create your website from a template. It’ll be up to you to write the content and source some great images that represent your brand, then it’ll just be a case of dragging and dropping everything into the right place. 

Website builders also make it really easy for you to set up an online store. Having multiple channels through which your audience can make purchases is a great way to get more cash into your account. 

Marketing opportunities through partnerships

A great way to get yourself noticed is to associate yourself with a bigger brand. You can do this by getting involved with local businesses and charities. Perhaps an established business is putting together an event that you could demo at, or perhaps you could partner with a charity to raise money. 

Exclusive or special events

With guaranteed footfall, local events are a great way to get your name out there. Armed with some banners that show your brand in its best light, you can go out and speak to your target market face to face, and even offer them some freebies for good measure. 

Influence marketing

As we mentioned earlier, Millennials and Gen Zers value trust. And because influencers have already earned the trust of their followers, they offer an instant audience for you to connect with. Many influencers accept free products in exchange for a video, so this strategy may not be as pocket-stretching as you think. 

Sponsor local events

Whether it’s the local funrun or a small festival, when you sponsor local events, your logo will be on full display. Not only is this good for building brand awareness, but it’ll also show people that you’re invested in the area, which will build trust and add credibility to your name. 

Email marketing

Thanks to email software like MailChimp, it’s really easy to set up email marketing campaigns. You can get people to sign up to newsletters on your website, or ask whether customers want to receive emails at your physical checkout and at your ecommerce checkout. Use your email campaigns to advertise promotions, events, and news stories that relate to your brand and its values. 

Traditional advertising

You may also want to try your hand at traditional marketing methods. These include magazines, newspapers, and radio commercials. If you are considering these methods, make sure you refer back to your market research: for example, the local radio station may be a great shout for Baby Boomers, but not so much for Generation Zers. 

In fact, when it comes to traditional marketing, Richard Taylor, founder of Dusk Lighting, has some wise words:

via by Aimee Bradshaw, Khareem Sudlow