Famed Apple designer Jony Ive is leaving to start his own firm - The Entrepreneurial Way with A.I.

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Friday, June 28, 2019

Famed Apple designer Jony Ive is leaving to start his own firm

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In an interview with the Financial Times, Jony Ive announced that after more than two decades of making Apple products look and feel the way they do, he's leaving the company. His new venture is called LoveFrom, and it will have Apple as its first client. His role with Apple has shifted slightly over the last few years, although as recently as 2017 Apple stated that his focus remained "purely on design."
In a statement, Apple said that "While he pursues personal projects, Ive in his new company will continue to work closely and on a range of projects with Apple." Once his transition is complete later this year, then VP of industrial design Evans Hankey and VP of Human Interface design Alan Dye will report directly to Apple COO Jeff Williams.
Apple CEO Tim Cook said "Jony is a singular figure in the design world and his role in Apple's revival cannot be overstated, from 1998's groundbreaking iMac to the iPhone and the unprecedented ambition of Apple Park, where recently he has been putting so much of his energy and care. Apple will continue to benefit from Jony's talents by working directly with him on exclusive projects, and through the ongoing work of the brilliant and passionate design team he has built. After so many years working closely together, I'm happy that our relationship continues to evolve and I look forward to working with Jony long into the future."
Ive's impact can be seen on everything from the company's new "spaceship" campus, to individual devices it's released since he was promoted to the role of senior vice president of industrial design when Steve Jobs returned in 1997.
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Source: FT, Apple


Tech

via https://www.AiUpNow.com

, Khareem Sudlow