#SeoTips Transactional emails are automated messages based on a visitor’s interaction with a website. There are multiple types, including: Order confirmations, Shipment notifications, Product review requests, Welcome emails to new subscribers o...

#SeoTips An email list can do more than drive traffic to a website. It can be a source of advertising revenue if it makes sense for your brand. Factors to consider include: List size. The number of engaged subscribers relative to your niche is ...

#SeoTips SMS marketing is booming. The rise of smartphones and text messaging provided a new vehicle for companies to communicate with customers. Slowly, short message service — SMS, synonymous with text messaging — has supplemented many compani...

#SeoTips On Sept 20, 2021, Apple released iOS 15. Among its new features is “Mail Privacy Protection,” which does two things: Automatically loads all images from emails, Hides IP addresses and the location of email recipients. For years, email...

#SeoTips It’s the busiest time for email marketing. Retailers are preparing and sending their holiday campaigns. Most use proven, tried-and-true email tactics. In this post, I’ll review a few email marketing examples in this 2021 season from lea...

#SeoTips Labor shortages, pent-up consumer demand, and supply chain disruptions could dramatically impact retailers this holiday season. And adding privacy changes on Apple’s new iOS 15 means email marketers face a perfect storm of uncertainty. ...