At SaaStr Scale this year, Yamini Rangan, CEO of HubSpot joined us, and I thought it was really an A+ discussion.
We’ll share another post on the convo with the learnings, transcript, podcast etc. — but I thought I’d share my Top 10 Learnings ahead of that while they are top of mind:
1. HubSpot has to sell to more stakeholders now. While not a surprise, it was very helpful to hear Yamini share just how much their sales motion has changed since the Q1’22 — as it has for most of us. They have to sell to more stakeholders, to prove to CFOs and others that the value is there, and more. For many of us, simply selling to line of business owners isn’t enough anymore today. Even HubSpot is seeing the same.


Secrets to SMB at Scale with HubSpot and SaaStr's CEOs https://t.co/rAlM4Xbfjr
— Jason
Be Kind
Lemkin (@jasonlk) December 7, 2022
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Jason Lemkin, Khareem Sudlow