As a surprise to no one, infamous movie mogul Harvey Weinstein was found guilty of two sex crimes in late February. As a result, the case brought justice to many female accusers. And drew more attention to the #MeToo movement. Although Title VII o...
Monday, March 16, 2020
Sunday, February 16, 2020
What is Social Commerce?
If the past holiday season was any indication, social commerce is set to surge in the 2020s. According to research from Smartly.io, a social media advertising automation platform, consumers are now shopping via social media. And social advertising...
Tuesday, February 11, 2020
How to Avoid Providing a Bad Customer Experience
Ready to win back a customer after a bad customer service complaint? It may already be too late. According to a new report from Zendesk, roughly half of customers say they would switch to a competitor after just one bad experience. If the customer...
Wednesday, February 5, 2020
What Men Want – Analyzing Their Shopping Behaviors
Want to attract more male shoppers to your business? Start by tossing out old stereotypes about men hating to shop. And forget most of what you assume about male shopping behavior. A recent consumer survey by First Insight reveals men are actually...
Monday, January 20, 2020
How to Change Company Culture
Building a good company culture takes work. It becomes one of the keys to small business success. But suppose something’s not right?Does your company culture leave something to be desired? You could find yourself in danger of losing valuable tale...
Tuesday, August 20, 2019
How Can Brick and Mortar Stores Compete with Online Retailers?
#Ecommerce Can a small, brick-and-mortar store ever hope to compete with online retailers—specifically, with Amazon? Apparently yes: Nearly 86% of retail sales still happen in physical stores, Internet Retailer reports. How Can Brick and Mortar S...