The Entrepreneurial Way with A.I.: Eleanor Semeraro
Showing posts with label Eleanor Semeraro. Show all posts
Showing posts with label Eleanor Semeraro. Show all posts

Sunday, May 26, 2019

Mortal Kombat 11 spot helps Warner Bros. dominate TV ad impressions

6:11 AM

#games #gaming Two brands made up almost three-quarters of the gaming industry’s recent TV ad impressions: Warner Bros. Games and PlayStation. Also notable is that two of the brands in our ranking, Focus Home Interactive and Respawn Entertainment...

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Saturday, May 11, 2019

PlayStation accounts for one-quarter of game industry’s $29.4 million TV ad spend in April

11:24 AM

#games #gaming PlayStation ramped up its marketing in April and ended the month accounting for 26.9% of all gaming-industry ad spend on national broadcast and cable TV. Meanwhile, ranking newcomer Peak Games beat out other big players to take sec...

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