#Tech For years, SEO professionals have lived inside Google Search Console (previously known as Google Webmaster Tools) almost as if we’re building our own Sims world for SEO. If you’ve mastered the art of optimizing your website with the help o...

#Tech Raise your hand if a client or your boss has ever asked you to put Google Analytics on their website to help improve rankings? 🙌 Google Analytics isn’t just for website data, oh no – this is to boost our keyword rankings, they say. But is...

#Tech Fresh content helps you rank better in Google’s organic search results. That’s the claim – you’ve probably heard it quite a few times in SEO. But is it true, false, or “it depends”? Read on as we dive into the idea of content freshness as ...

#Tech Let’s just say it: Exact match domains should be buried in a garbage bag right next to people who talk on their speakerphone in public. Remember when every domain used to look like www.caraccidentattorney.com or www.buydogcollars.com? That...

#Tech Pop quiz: There’s a popular ranking metric obsessed over by SEO pros – one that can grade the quality of a site, estimate how easy/difficult it is for that website to rank in search engines, or tell you how valuable a link from that site m...

#Tech You’ve likely heard the claims that you want to have a healthy code to text ratio (a.k.a., text to HTML ratio) when it comes to displaying content – typically text – on a webpage. To sum it up, it’s a ratio that tells you what percentage o...