#SeoTips Product category pages target high-volume search queries. Optimizing those pages for organic search rankings can be difficult, as they are usually dynamically generated based on available inventory. Here’s how to improve the organic r...

#SeoTips Optimizing a site for organic search rankings involves identifying the best-performing pages, missed opportunities, and areas of improvement. The process typically requires aggregating page and query data on multiple spreadsheets. Exp...

#SeoTips Google Search Console is among the most helpful free tools for search engine optimization. GSC‘s popular “Performance” section shows a site’s rankings, sources of organic clicks, and other info, such as: Highest-traffic pages, Best-p...

#SeoTips I’ve addressed AI-driven tools that convert text into images, video, and audio. But equally handy are tools that do the opposite: generate text from images. The benefits include: Accessibility for visually impaired users, Enhanced se...

#SeoTips HTML headings such as H2 and H3 are powerful ranking signals to search engines. Their importance is increasing because Google’s featured snippet algorithm looks for sections of a page to answer a query. Headings help Google better und...

#SeoTips Syndicating content to other platforms can generate more views and increase a brand’s visibility. Popular syndication platforms include Medium, Substack, and LinkedIn. Many established media outlets allow the placement of quality and ...